SEO Manager - LLM Search

Kforce is seeking an SEO Manager - LLM Search for a fully remote contract role with a Fintech client in San Francisco, CA. This leader will be responsible for scaling a world-class, multi-geo content program to drive measurable growth across awareness, acquisition, and product consideration. Key responsibilities include owning the international content roadmap, coordinating global and local strategies, guiding content creation and optimization, and driving multi-channel promotion. The role also involves designing and governing LLM-assisted workflows for content operations.

Must Have

• Own the international content roadmap (articles, videos, interactive content, visual assets, audio, webinars, UGC) across priority markets; align topics and formats to GTM objectives and program growth targets
• Coordinate global + local strategies define repeatable processes for localization, translation, and regional publishing
• Convert customer pain points into keyword strategies and editorial briefs; guide writers and creators from ideation to final delivery, ensuring brand voice, message architecture
• Lead on-page and content architecture improvements (internal linking, metadata, structured data) and light technical SEO prioritization; Partner directly with engineers on opportunities
• Drive multi-channel promotion and distribution (owned, earned, partner, and video platforms) to amplify reach and accelerate ranking velocity
• Design and govern LLM-assisted workflows (e.g., topic discovery, outline/brief generation, competitive gap analysis, QA checklists) using tools like ChatGPT and Perplexity, with quality guardrails and bias/brand controls
• Collaborate with Data Science/Engineering to evaluate LLM outputs, integrate telemetry, and quantify ROI of AI-accelerated production
• 6+ years of experience creating and executing SEO strategy, with 1+ years in-house enterprise SEO
• CMS proficiency (3+ years), with a clear POV on UX-to-SEO connections
• Demonstrated ability to build a compelling content roadmap: pain-point discovery, keyword research, briefs, shipped content that meets growth and GTM objectives
• Strong grasp of content's impact on business metrics and user outcomes
• Experience across formats beyond text/video: interactive, visual, audio, webinars, UGC
• Proven ability to oversee and optimize content production workflows in cross-functional environments
• International SEO expertise (global-local coordination, hreflang) and multilingual literacy in German, French, Japanese, Italian, and/or Spanish
• Intermediate technical SEO
• Working knowledge of HTML/CSS
• Strong experience in performance reporting; hands-on with Google Analytics (GA4), Looker, Tableau, Google Search Console, SEMrush, Screaming Frog, YouTube Studio, vidIQ; advanced Docs/Sheets/Slides/Excel skills
• LLM/AI affinity from a marketing/SEO/content perspective; practical experience leveraging ChatGPT and Perplexity

Good to Have

• Contentful experience
• Familiarity with influenced attribution, MMM, and incrementality testing
• B2B SEO experience
• Familiarity with payments, fintech, billing, accounting, tax, startups, enterprise, platforms
• Experience with localization/translation workflows and vendor management
• Understanding of web UX/design and how design systems influence SEO
• SQL proficiency for data pulls
• Experience with telemetry and web analytics instrumentation in partnership with Engineering

Perks & Benefits

• Comprehensive medical/dental/vision insurance
• HSA
• FSA
• 401(k)
• Life, disability & ADD insurance to eligible employees
• Paid time off (for salaried personnel)
• Paid sick leave (for hourly employees on a Service Contract Act project)

Kforce has a Fintech client in San Francisco, CA that is seeking a SEO Manager - LLM Search for a fully remote role. As our SEO leader, you will scale a world-class, multi-geo content program that drives measurable growth across awareness, acquisition, and product consideration. You'll own the strategy for international articles and video content-plus emerging formats-and build the systems and workflows that make SEO content operations fast, repeatable, and consistently excellent.

Global Content Strategy & Roadmap:

• Own the international content roadmap (articles, videos, interactive content, visual assets, audio, webinars, UGC) across priority markets; align topics and formats to GTM objectives and program growth targets
• Coordinate global + local strategies define repeatable processes for localization, translation, and regional publishing

Creation, Optimization, and Distribution:

• Convert customer pain points into keyword strategies and editorial briefs; guide writers and creators from ideation to final delivery, ensuring brand voice, message architecture
• Lead on-page and content architecture improvements (internal linking, metadata, structured data) and light technical SEO prioritization; Partner directly with engineers on opportunities
• Drive multi-channel promotion and distribution (owned, earned, partner, and video platforms) to amplify reach and accelerate ranking velocity

AI/LLM-enhanced Content Operations:

• Design and govern LLM-assisted workflows (e.g., topic discovery, outline/brief generation, competitive gap analysis, QA checklists) using tools like ChatGPT and Perplexity, with quality guardrails and bias/brand controls
• Collaborate with Data Science/Engineering to evaluate LLM outputs, integrate telemetry, and quantify ROI of AI-accelerated production

Requirements

• 6+ years of experience creating and executing SEO strategy, with 1+ years in-house enterprise SEO
• CMS proficiency (3+ years), with a clear POV on UX-to-SEO connections; Contentful experience preferred
• Demonstrated ability to build a compelling content roadmap: pain-point discovery, keyword research, briefs, shipped content that meets growth and GTM objectives
• Strong grasp of content's impact on business metrics and user outcomes; Familiarity with influenced attribution, MMM, and incrementality testing highly preferred
• Experience across formats beyond text/video: interactive, visual, audio, webinars, UGC
• Proven ability to oversee and optimize content production workflows in cross-functional environments; High attention to detail; Consistent quality bar
• International SEO expertise (global-local coordination, hreflang) and multilingual literacy in German, French, Japanese, Italian, and/or Spanish
• Intermediate technical SEO; Comfortable partnering with software engineers
• Working knowledge of HTML/CSS.
• Strong experience in performance reporting; hands-on with Google Analytics (GA4), Looker, Tableau, Google Search Console, SEMrush, Screaming Frog, YouTube Studio, vidIQ; advanced Docs/Sheets/Slides/Excel skills
• LLM/AI affinity from a marketing/SEO/content perspective; practical experience leveraging ChatGPT and Perplexity

Preferred qualifications:

• B2B SEO experience (strongly preferred); Familiarity with payments, fintech, billing, accounting, tax, startups, enterprise, platforms
• Experience with localization/translation workflows and vendor management
• Understanding of web UX/design and how design systems influence SEO
• SQL proficiency for data pulls; Experience with telemetry and web analytics instrumentation in partnership with Engineering

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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